Creating Evergreen Content: How to Make Videos That Keep Getting Views

Creating Evergreen Content: How to Make Videos That Keep Getting Views

In today’s fast-paced digital world, creating videos that can stand the test of time and keep getting views is a challenging task. However, with the right approach, it is possible to create evergreen content that will continue to engage and inform viewers long after it has been published. Here are some tips on how to make videos that keep getting views:

1. Choose a Topic with Longevity

• Select a topic that is not time-sensitive and will remain relevant for a long time.
• Evergreen topics could include “how-to” videos on general topics such as cooking, gardening, or home improvement, as they have broad appeal and are always popular.

2. Create High-Quality Content

• Ensure your videos are visually appealing, have good lighting and sound, and are well-edited.
• High-quality content not only attracts viewers but also keeps them engaged and encourages them to share your content with others.

3. Keep it Simple and Easy to Follow

• Use clear and concise language and avoid jargon or technical language that may confuse viewers.
• Break down complex topics into simple steps and provide clear explanations.

4. Optimize for Search Engines

• Use relevant keywords in your title and description to help your video rank higher in search results.
• Add tags that will help your video show up in search results when people are searching for topics related to your video.

5. Promote Your Video

• Share your video on social media, embed it in blog posts, and collaborate with other content creators to reach new audiences.
• Encourage your viewers to share your video with others by including a call-to-action at the end of your video.

6. Monitor Performance and Update as Needed

• Regularly check the performance of your video to see how many views, likes, and comments it has received.
• If your video is not performing well, consider updating the title and description, adding new information, or re-shooting parts of the video to make it more engaging.

Overall, creating evergreen content requires a focus on quality and relevance. By choosing a topic with longevity, creating high-quality content that is easy to follow, optimizing for search engines, promoting your video, and monitoring its performance, you can create videos that continue to attract viewers long after they’ve been published.